Branding

Branding adds credibility to your expertise and skill set

Catching up with life

Which packaging do your prefer?

Whatever is well presented is appealing to the eye and senses | Branding is about presenting yourself in a manner that brings out your best qualities to the fore

As Artificial Intelligence (AI) and technology advance further to create art, music, writing, and other creative endeavours; it will be required for humans to situate themselves in their humanness. This is already apparent, machines are able to create art but there is no context for the expression; they are able to write but there is no personality for the writing! When humans write or sing or dance or create art and express themselves, their personality shines through! As technology catches up with human ability, this is going to be a major USP for human beings ; their ability to create stories and narratives based on their personality.

This is the time to brand your personality, your passion and your contributions...branding that evolves and is emergent from your essence as a human will help you differentiate your skills and expertise ; branding that is not forced or created but discovered from your personality and achievements will set you apart in a crowd with similar skill sets.

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Branding is essential for job readiness

Position in Context

Playing Field

Freedom of Choice

Showcase Expertise

Communication

Communication is a primary objective for student development , it is imperative that students learn how to express their ideas, articulate their learning to write and speak fluently both in personal and professional domains. One becomes employable only when communication is clear, consistent building credibility along with alignment between what is said and what is done

Types of Communication

Body Language

According to some studies, communication is mostly body language and only a small component of communication is words. Our body language decides our power position, how we stand , talk, walk determines what kind of story we are building

Verbal Communication

The words we speak, our intonation, tone of voice, confidence and appropriate pronunciation, enunciation and grammar lie at the core of verbal communication. Oral stories and narratives were constructed in this paradigm

Etiquette

Etiquette is how we present ourselves, civil behaviour, our demeanour, do we dress appropriate to the ambiance. Do we conduct ourselves as per the requirements of the scenario. Craft and art based stories were constructed using this paradigm

Market Survey

When looking for a job, it is important to understand our own preferences, value system, interests, personality and then survey the market for a proper match and alignment. Only then , one should apply for a job not just blindly appear for interviews and take whatever comes our way. When there is a match in our values with the job and the organization , we are able to perform to the best of our abilities and potential with clear expectations and two way communication between employer and employee. A job is not a permanent situation, an organization can remove you at any point if they feel you do not match their expectation. It is wise and best to identify the best match based on several parameters, we help you find your best match!